Reflective LCDs are often used for low power applications since there is no backlight using power, the overall power consumption is small. They offer great display potential with easy to read screens that work well both outdoors and indoors. Being lightweight and energy efficient make them even more attractive as a commercial signage proposition. According to market research conducted by IDTechX, public information displays will become the biggest application of reflective displays.

Using IGZO, Sharp has achieved further reduction in power required to run the displays. Making our reflective LCDs highly attractive as a solution for public communication application. The screens are lightweight and durable, easy to transport and install. They also have quick refresh rates so multiple messaging is accurate, highly visual and effective.